The plan to serve ads by Facebook through
instant messaging service WhatsApp, is still on progress. Facebook intends to
serve this ads after it completes completes its multi-year effort to link all
its social media platforms.
instant messaging service WhatsApp, is still on progress. Facebook intends to
serve this ads after it completes completes its multi-year effort to link all
its social media platforms.
Serving targeted ads on the platform could
be a challenge as it provides end-to-end encryption which allows only the
sender and the recipient of the messages to see the content, barring others,
including WhatsApp, to view the content.
be a challenge as it provides end-to-end encryption which allows only the
sender and the recipient of the messages to see the content, barring others,
including WhatsApp, to view the content.
Facebook plans to solve the problem by
finding a “match” for WhatsApp numbers in Facebook accounts, according to the
report.
finding a “match” for WhatsApp numbers in Facebook accounts, according to the
report.
The plan has reportedly not gone down
well with some of its executives who fear that this move may lead some users to
delete their Facebook account.
well with some of its executives who fear that this move may lead some users to
delete their Facebook account.
Reports of plans about using Facebook
data for serving ads on WhatsApp earlier also created controversies.
data for serving ads on WhatsApp earlier also created controversies.
Facebook announced its intention to
bring advertising to Status, WhatsApp’s version of Stories in 2018. A report in
the Wall Street Journal in January this year said that the social networking
giant had put WhatsApp advertising “on ice”.
bring advertising to Status, WhatsApp’s version of Stories in 2018. A report in
the Wall Street Journal in January this year said that the social networking
giant had put WhatsApp advertising “on ice”.
The new details revealed by The
Information suggests that Facebook’s plan to monetise WhatsApp, which has over
two billions users globally, still holds.
Information suggests that Facebook’s plan to monetise WhatsApp, which has over
two billions users globally, still holds.
A Facebook spokesperson confirmed that
“ads in Status remains a long-term opportunity for WhatsApp.”
“ads in Status remains a long-term opportunity for WhatsApp.”
