instant messaging service WhatsApp, is still on progress. Facebook intends to
serve this ads after it completes completes its multi-year effort to link all
its social media platforms.
be a challenge as it provides end-to-end encryption which allows only the
sender and the recipient of the messages to see the content, barring others,
including WhatsApp, to view the content.
finding a “match” for WhatsApp numbers in Facebook accounts, according to the
well with some of its executives who fear that this move may lead some users to
delete their Facebook account.
data for serving ads on WhatsApp earlier also created controversies.
bring advertising to Status, WhatsApp’s version of Stories in 2018. A report in
the Wall Street Journal in January this year said that the social networking
giant had put WhatsApp advertising “on ice”.
Information suggests that Facebook’s plan to monetise WhatsApp, which has over
two billions users globally, still holds.
“ads in Status remains a long-term opportunity for WhatsApp.”