Facebook, which has long been striving to enter
the big club of the ecommerce world, has chosen India in a significant move to
begin its global ecommerce journey with investing $5.7 billion (approx. Rs
43,574 crore) in Reliance Jio, sounding the bugle to take on ecommerce behemoth
Amazon and Walmart in the long run.
the big club of the ecommerce world, has chosen India in a significant move to
begin its global ecommerce journey with investing $5.7 billion (approx. Rs
43,574 crore) in Reliance Jio, sounding the bugle to take on ecommerce behemoth
Amazon and Walmart in the long run.
“Certainly all the products and technology
that we’re building to enable that (Jio) partnership are going to be things
that we want to do around the world. So we’re very excited about working with
them to drive this vision forward and then extending it everywhere over the
coming months and years,” Zuckerberg told the analysts during an earnings
call late Wednesday.
that we’re building to enable that (Jio) partnership are going to be things
that we want to do around the world. So we’re very excited about working with
them to drive this vision forward and then extending it everywhere over the
coming months and years,” Zuckerberg told the analysts during an earnings
call late Wednesday.
Facebook has placed a right bet on Reliance Jio as
it has a massive retail infrastructure and pan-India presence and the timing is
perfect as grocery business is booming worldwide, be it online or the neighbourhood
kirana store – in these social distancing times.
it has a massive retail infrastructure and pan-India presence and the timing is
perfect as grocery business is booming worldwide, be it online or the neighbourhood
kirana store – in these social distancing times.
“Jio has had this vision for a while. JioMart
vision is there are millions of small businesses and shops across India and
they want to try to help get them on to a single network that you’ll be able to
communicate with through WhatsApp and do payments online through
WhatsApp,” said the Facebook Founder.
vision is there are millions of small businesses and shops across India and
they want to try to help get them on to a single network that you’ll be able to
communicate with through WhatsApp and do payments online through
WhatsApp,” said the Facebook Founder.
“So I think of that is a great, very large
example of how we can wire up and help small businesses in the country where we
have the largest WhatsApp community,” he added. WhatsApp has over 400
million users in the country.
example of how we can wire up and help small businesses in the country where we
have the largest WhatsApp community,” he added. WhatsApp has over 400
million users in the country.
On the commerce side on WhatsApp, Zuckerberg said
the company is focused on making it big with merging all its family of apps.
the company is focused on making it big with merging all its family of apps.
“So that small businesses can have a presence
on all of the apps — Facebook, Instagram, WhatsApp and Messenger and can
communicate organically with people and then increasingly can do things that
can help them drive transactions,” he informed.
on all of the apps — Facebook, Instagram, WhatsApp and Messenger and can
communicate organically with people and then increasingly can do things that
can help them drive transactions,” he informed.
Zuckerbeg further elaborated that they have started rolling out things like catalogs in
WhatsApp, we’re working on payments to be able to complete transactions and
we’ve rolled out a new ad format, click to messaging ads, where basically small
businesses and different businesses are finding that their message threads with
people perform better for driving sales than their websites or other presences;
they basically buy ads inside Facebook or Instagram and send people through
chat threads.
WhatsApp, we’re working on payments to be able to complete transactions and
we’ve rolled out a new ad format, click to messaging ads, where basically small
businesses and different businesses are finding that their message threads with
people perform better for driving sales than their websites or other presences;
they basically buy ads inside Facebook or Instagram and send people through
chat threads.
